A personal brand is not only important, but necessary whether you are a CEO, job seeker or entrepreneur. Today we are tackling what a personal brand is, what the bio or about me section on LinkedIn is, 3 tips for writing a great bio and why all of this is important to you. LinkedIn’s “about me” section is your electronic elevator pitch and allows you to showcase everything about you. It’s a must-have and if you are thinking that creating a great bio is overwhelming, then you are going to discover how to stop overthinking and start writing today!
No matter what your current job is, you need to update your bio!
What we’re talking about
- What Is A Personal Brand?
- What Is The LinkedIn Bio Section?
- 3 LinkedIn Bio Tips
Everyone Needs A Personal Brand
A personal brand is an elevator pitch about yourself and everyone needs one and benefits from having one. A personal brand is your reputation. Job seekers need a personal brand to help stand apart from others and because it helps recruiters find them. CEOs and senior corporate leaders need a personal brand because they are oftentimes the face of a company and it will help you recruit people. Lastly, entrepreneurs need a personal brand because you want to share how you can help others, along with your personal story and journey.
What & Why Is The LinkedIn Bio Section Important?
Your LinkedIn bio or “About Me” section is your electronic elevator pitch. LinkedIn is a search engine and this is the place where your keywords will come into play making you searchable by recruiters, candidates and potential clients. A good bio section will make others pause to read about you, persuade them to learn more about you and your services, and showcases your personality.
How To Write Your LinkedIn Bio
In less than an hour, you can create a searchable and personal bio section! Start by creating structure and telling a story about yourself. Include your career story, key accomplishments, industries you’ve worked in, specialties, and what you like to do outside of the office. Next, highlight skills that are searchable and use words that recruiters will use to search for candidates, industry-related jargon and try to loop back to the job description you are targeting. Finally, be a whole person. Be sure to write in the first person, show your personality and always end with a call to action.
Connect with me on LinkedIn and share what your biggest takeaway has been!
Let people know who you are, what you do and how you can help them.
Have a 5-year plan, but always be nimble.
Personal branding is taking a marketing approach to your career.
You can celebrate yourself in a humble way.
Don’t network only when you need something.
Having personal aspects actually humanizes you.
Think of LinkedIn as a search engine disguised as social media.
Facelift Your Personal Brand with These 3 LinkedIn Bio Tips
October 30, 2019