by: Beth Marceau
Finding a job has been described as frustrating, stressful, and difficult, but it doesn’t have to be. Why should it? Starting a new career should be an exciting and great, new adventure. Getting to the stage of starting at a new company is a process, but it can be a fun and educational one.
As a recruiter, I spend all of my days living and breathing the job search and using the tools that job-seekers use. Being so immersed in that world, it’s easy for me to say, “Just go online and get a job!” but there is so much more that goes into landing a job at a new company. Successfully searching for a job incorporates not only personal branding efforts, but also education and understanding of which tools and resources are at your disposal to land the new gig of your dreams.
So, which resources yield the best results?
Do I post my resume on Indeed?
Should I just apply to that job on Monster and wait?
The biggest question of them all: How do I use LinkedIn to get a job?
I can tell you from personal experience, LinkedIn (LI) is the most used resource in the modern world for recruiters. Most often, this powerhouse tool is used to help us find people to fill our jobs. LinkedIn is a fantastic resource, and if used properly, there are a lot of different ways to capitalize on its capabilities and get your profile noticed for a new job.
Here are some of my tips and tricks for landing a job using LinkedIn:
Building a “rockstar” level profile, as LinkedIn calls it, can get you noticed by hiring managers and recruiters when they do searches for your skill-set. They search keywords, skills, industry, location, years’ of experience, and so much more. Building a rockstar level profile entails: adding keywords specific to your area of expertise, writing a tagline that exemplifies your expertise & grabs the attention of your target market; your summary depicts how you can impact a company; your experiences give details of the impact you had; and you have recommendations from people who know how awesome you are.
The obvious way to get a new job is to use LinkedIn Jobs. Most people think they just apply to a job on LinkedIn with the information the ad asks for and then wait. My advice: Why not take it a step further? Apply to the job, then…here’s the magic sauce…send the hiring manager a personalized LI message, with your resume attached. Not sure if this person is the hiring manager? Just ask!
The great thing about LI is the ability to network. Use this to your job-search-advantage. Find a person who works at a company you are interested in working for: send them a message, ask to grab a coffee or talk more about their company because you are interested in working there. Nine times out of 10, people will say yes to getting a free coffee & networking.
There’s a lot to be said about knowing a friend-of-a-friend. Mutual Connections or ‘People You May Know,’ on LI can be a great way to make a new connection, through an existing one. You could connect with someone about a job, or even just suggest taking them for a coffee to learn about their experiences. This can all be done in the body of the connection request. Write something like, “Hey Steven, I see we are both connected to Mary Smith. I worked with her at XYZ company, how do you know her? Anyway, I’m actually really interested in learning more about your career at QRS company. Would you have some time to chat?”
Another Way to Get Noticed
Commenting on and liking others posts, writing your own posts daily, sharing relevant articles, joining groups applicable to your career. These are all gold for getting noticed by the right people. The more active you are on LI, the more your profile will pop up on other people’s news feed, and that gives you much better odds of getting noticed!
Finally, if you are really invested in LI for the long-haul, you can pay for an upgraded profile, like Premium, to get access to even more resources, like seeing all the people who have viewed your profile. This feature can be a major benefit to a job seeker because you can connect with the people who looked at you & stir up a conversation. This feature is also a benefit when you apply to a company. You are able to see if/when that hiring manager viewed your profile. An upgraded account gives you access, that you otherwise would not have.