Welcome to our weekly “What I Do Wednesday” series where we highlight people in real jobs making real impact. If you’re thinking about changing careers, this could be a great way to learn if a field is for you! Enjoy!
Joya, tell us a bit about your job and company!
I am currently the senior content marketing manager for an IT services organization called InterraIT. It has been really fun so far! I work with a dynamic marketing team, developing new and exciting marketing strategies that aim at enhancing the organization’s brand.
InterraIT is headquartered in San Jose, California and we specialize in business consulting and developing innovative technology solutions. Some of the areas that we are focused on include: digital transformation, cloud computing, big data, ServiceNow, and mobility. InterraIT’s aim is to help our clients adapt to the rapidly evolving digital world and help them succeed.
I know it is very cliche to say, but content is definitely king! Through our content – in the form of white papers, collaterals, blog posts, etc. – we are able to showcase our services and solutions as well as what separates ourselves from the competition. Besides developing content, I also help with our digital and social media marketing.
How did you get there?
So, I never expected to see myself working in marketing, to be honest. I got my Bachelor’s and Master’s – both in International Relations – from Boston University. I had dreams that I would work for the State Department as a diplomat and travel the world ( a girl can dream, right?). After graduating, I moved to Washington, DC and had a chance to intern for a few months on the Hill. After that, I worked for the RAND Corporation for a few years and then worked as an analyst for a government contractor. Around that time, I got married and became a military spouse and in the process, my husband and I moved to San Diego and eventually, Singapore. In the midst of it all, the stars aligned and I switched careers. I have not regretted my decision at all! I love being in marketing – it is both rewarding and challenging at the same time.
What do you love about your job/industry?
As alluded to earlier, I love the challenge that my job brings. It really keeps me on my toes and gets my creative juices flowing! I am thankful that I have a wonderful team that I work with. Also with marketing, I have to work with other departments, such as sales and engineering. It is a great feeling to see different departments come together towards a common goal.
There is a psychological aspect to marketing – you have to get in the mind of the consumer or client. It is important for us, as a company, to develop content that is compelling and can attract the attention of potential prospects. We are constantly answering the question, “Why InterraIT?” through our content and through our digital and social media marketing. Like the information technology field, marketing is constantly evolving and it is important to stay ahead of the curve.
What is kind of hard?
For InterraIT and for any organization, differentiation is key. My team and I have to constantly put our thinking caps on and brainstorm innovative ways to enhance our brand, both internally and externally. As InterraIT is a B2B player, one of the key areas of our marketing strategy is lead generation. I would say that is kind of hard – producing enough qualified leads on a daily basis. But it is challenge that our team is happy to take on!
Are there any preconceived notions that you’d like to debunk?
I guess one preconceived notion that I would like to debunk is that advertising is the same as marketing. While there are similarities between the two, it is safe to say that advertising is a component, or subset, of marketing. Also, besides the creative aspect, there is a LOT that goes into a comprehensive marketing strategy – market research, analytics, SEO, sales strategy, etc. For my team, we are constantly looking at analytics as it helps gauge how well we are doing and what areas we need to improve upon.
What advice would you give someone who is looking to get into your industry/job?
Marketing is an enormous field and there is no way to be an expert in all aspects. I would say for anyone interested in pursuing a career in marketing to first do their research, pursue an area that is of interest, and become a subject expert. Say if you are interested in social media marketing, which is a pretty broad field, narrow down what exactly you would like to do. It could be analytics or developing content. I would also say passion is key!
Anything else fun our readers should know about you or your career?
When I switched career path, I initially thought I was making a huge mistake, but in the long run, it was one of the best decisions I made. Follow your gut, don’t be afraid to take risks, and be open to new possibilities.